The agenda for the 7/28 Truckee Town Council meeting included a staff report on Truckee General Plan Update (GPU) progress. CATT has been actively involved as a community stakeholder with GPU General Plan Advisory Committees. These committees were set up as part of the community engagement process after Town of Truckee initiated a two and a half-year timeline to simultaneously update two key documents: General Plan and the Downtown Specific Plan. In this meeting, there was next step discussion around limitations for public engagement due to COVID with options to pause the process, “soldier on” or create a hybrid allowing for some forward momentum with an extended timeline. There was also acknowledgement that the Town of Truckee demographics are changing weekly resulting from an influx of people moving permanently to their Tahoe second homes, real estate experiencing unprecedented demand and, dramatically increased school enrollment. Rest assured, here in the CATT office, we are “soldiering on” as we recognize the need now more than ever to support an industry that is in high demand working to accommodate the recent growth in the region.
I am starting to hear some COVID silver linings and I am seeing them as well. Specifically, with workforce development and growing partnership opportunities. It has not been lost on our Millennials and GenZ that construction was allowed to continue during 2020 shutdowns as essential business. This is good timing as we are seeing a generational shift due to retiring Boomers resulting in a growing labor shortage in this industry. I expect to see more interest in the trades because of COVID with fall semester uncertainty and other summer jobs on hold.
Last week I was invited to attend a Tahoe Social Service Partners meeting facilitated by the Placer County Executive Office. The agenda included strategies for reaching Latinx communities with needed COVID safety resources and education. It is reaffirming to know that CATT has been recognized many times over the past 4-5 months as a critical partner in getting COVID response resources out to our membership and community.
Our 1st ever CATT newsletter (paper) landed on my desk this week thanks to Jim Porter. It was interesting for me to see that CATT membership benefits were built around the same interests in 1998 that this association pursues daily 22 years later. Industry needs identified in 1998 were for advocacy, business skills through training, networking opportunities and the need for workforce development initiatives.
I hope you are staying healthy and safe this summer. Our members in general are reporting busier than ever schedules. Please reach out to the CATT office or to me personally if you need anything. We look forward to hearing from you or seeing you at one of our upcoming events.
Kellie Cutler, Executive Director